Director of Sales
Current Situation is transforming how bars and restaurants connect with customers through live streaming technology that increases visibility, drives foot traffic, and helps to boost revenue.
We are seeking an experienced, entrepreneurial Director of Sales to build and lead our sales organization during an exciting period of growth. This role is responsible for developing and executing the company's sales strategy, leading a team of recruiters and field sales professionals, expanding into new markets, and driving sustainable revenue growth.
The ideal candidate is both a strategic leader and a hands-on coach who enjoys building processes, developing people, and creating scalable sales operations from the ground up.
Sales Leadership & Strategy
- Develop and execute the company's overall sales strategy to achieve revenue and growth objectives.
- Establish sales goals, KPIs, and performance metrics aligned with company objectives.
- Identify opportunities for market expansion and new revenue streams.
- Analyze sales data, customer trends, and market conditions to continuously improve performance.
- Forecast revenue and provide regular reporting to executive leadership.
- Develop scalable sales processes, playbooks, and best practices.
Team Leadership
- Recruit, hire, train, and lead a high-performing sales organization.
- Directly oversee the Field Talent Recruiter and other sales-related personnel.
- Coach team members through regular performance reviews, ride-alongs, and ongoing development.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Create incentive programs and recognition initiatives that motivate high performance.
Sales Execution
- Partner with the recruiting team to ensure Brand Ambassadors are successfully sourced, trained, and deployed into target markets.
- Support major client meetings, key sales opportunities, and strategic partnerships.
- Assist with venue acquisition strategies and market launches.
- Ensure consistent execution of the company's sales messaging and value proposition.
- Collaborate with Marketing to develop campaigns that generate leads and support revenue growth.
Operational Leadership
- Develop sales budgets and monitor performance against goals.
- Implement and optimize CRM systems, reporting tools, and sales dashboards.
- Track sales pipeline health, conversion metrics, and market performance.
- Ensure consistent onboarding and training programs for new sales team members.
- Recommend operational improvements that increase efficiency and profitability.
Relationship Management
- Build strong relationships with venue owners, strategic partners, and industry stakeholders.
- Represent Current Situation at industry events, networking opportunities, and trade shows.
- Serve as a brand ambassador who exemplifies professionalism and customer-first service.
- Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
- 7+ years of progressive sales leadership experience with demonstrated success growing revenue.
- Experience leading, coaching, and developing high-performing sales teams.
- Proven ability to build sales strategies and execute against aggressive growth goals.
- Strong understanding of consultative selling and relationship-based sales.
- Experience in hospitality, technology, SaaS, media, advertising, or related industries is preferred.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical and business planning abilities.
- Experience with CRM platforms and sales reporting tools.
- Self-motivated, entrepreneurial, and comfortable working in a fast-paced startup environment.
- Ability to travel throughout Texas and other expansion markets as needed.
- Competitive base salary of $90,000–$110,000, commensurate with experience, plus uncapped commission and performance-based incentives.
- Consistent achievement and exceeding of revenue targets.
- A highly engaged, high-performing sales organization with strong retention.
- Successful expansion into new geographic markets.
- Increased venue acquisition and platform adoption.
- Well-developed recruiting, onboarding, and sales processes that support scalable growth.
- Accurate forecasting and measurable improvements in sales performance.
- Strong collaboration across sales, recruiting, marketing, and executive leadership.
Current Situation is building something entirely new in the hospitality industry. As Director of Sales, you'll have the opportunity to shape our sales strategy, build a talented team, and make a direct impact on the company's growth trajectory.
This is more than a leadership role — it's an opportunity to help define the future of our business while working with an innovative platform that's changing how venues connect with their customers.
If you're energized by building teams, driving growth, and creating lasting business impact, we'd love to hear from you.